The ASEAN Outstanding Business Awards (AOBA) is a prestigious international event that recognizes ASEAN businesses and individuals who drive growth through innovative solutions and prioritize sustainability. The ASEAN Retail Franchise Federation (ARFF) organizes the AOBA.

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The ABA has been established for over 10 years and aims to recognize outstanding enterprises that have contributed significantly to the ASEAN region. The 2023 ABA has 13 award categories and 8 award pillars. 

The ARFF was established by the ASEAN Business Advisory Council (Asean-BAC) to stimulate economic growth in the retail chain and franchise sectors.