About ARFF

Inaugurated in early 2008, Founding President Professor Dato’ Dr. Chin See Keat was appointed by the ASEAN Business Advisory Council at the 27th ASEAN BAC Meeting to lead the ASEAN RETAIL-CHAINS & FRANCHISE FEDERATION (ARFF) as its Chairman.

The federation was established to stimulate economic growth in the retail chain and franchise sectors while developing commercial opportunities throughout the entire ASEAN region and beyond. ARFF also serves as the bridge for international cross-learning between entrepreneurs and successful industrial players, given the multitude of members that have joined with a similar goal in mind.

With that, ARFF was formally launched on 24th May 2008 at the Kuala Lumpur Convention Centre (KLCC), by the Honourable Minister of International Trade & Industries of Malaysia, YAB Tan Sri Muhyiddin Yassin (8th Prime Minister of Malaysia). Being designated under the tourism and retail services category, ARFF officially registered as the ASEAN Retail-Chains & Franchise Federation with the Malaysian Registrar of Societies in 2009.

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ASEAN Connection

In line with the ASEAN leaders Master Plan on ASEAN Connectivity (MPAC) 2025, adopted by the ASEAN leaders in Vientiane, Lao People’s Democratic Republic on 6th September 2016, ARFF surge forward to fulfill the vision of MPAC 2025 - “To achieve a seamlessly and comprehensively connected and integrated ASEAN that will promote competitiveness, inclusiveness and a greater sense on community”.

To achieve the MPAC 2025 vision, ARFF crafted the connection, collaboration and relationship among the ASEAN business communities and contiguously establish the route to improve and increase the results of such activities.

ARFF has designed signature programmes to connect members with ASEAN business communities such as the ASEAN Outstanding Business Award (AOBA), ARFF Franchise Expo (AFEX), ARFF Regional Networking Day and etc.

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Our Members

Our Membership

ARFF presents its members will advantages which is not limited to the Malaysia borders. ARFF understand the importance and potential of border-less business prospects. Hence, ARFF offer member the advantage and benefits not many organisation can.

Networking Sessions & Business Matching Activities

Publicity & Newsletter & Social Media Platform


Corporate & Government Visits

ARFF Lifestyle Reward Programme

Membership Application

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